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AVP, Content Strategist

Job ID: R-009598 Date posted: 04/27/2020 Primary Location SC-Fort Mill

The Sales Enablement Team is in need of a talented content writer & strategist supporting the sales team to create compelling thought leadership, white papers, presentations, case studies, playbooks, blog posts, social media content, web copy and more. We’re looking for someone who can embrace our team culture and will help us expand our digital footprint and drive more value through online content and traditional collateral. The ideal candidate should have a proven track record of producing pieces that increase engagement and drive sales results. This position requires a high level of creativity, as well as the ability to use data-driven insights to create content and drive measurable outcomes supporting the National Sales Team. The successful candidate should also be detail-oriented and committed to meeting tight deadlines. Preference will be given to those with a strong writing portfolio, bachelor’s degree and relevant work experience.

Responsibilities

  • Ideate, develop strategy and create content & marketing campaigns to drive leads and subscribers to the National Sales Team
  • Create various content to include:  traditional collateral, email templates, scripts, blogs, white papers, presentations, thought leadership, competitive analysis, social and storyboards
  • Use SEO best practices to generate traffic to our site
  • Edit content produced by other members of the team
  • Analyze content marketing metrics and makes changes as needed
  • Collaborate with other departments to create innovative content ideas
  • Work closely with sales management to create aligned messaging, narratives, and positioning
  • Play a key role in go to market strategy across multiple channels and audiences
  • Adapts to change and manages competing demands: changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events

Qualifications

  • Proficient on digital marketing tactics, including SEO, email marketing & web analytics
  • Excellent writing skills, as well as the ability to communicate and collaborate effectively
  • Ability to consistently meet tight deadlines
  • Financial Services experience preferred and with least three years of experience writing for a B2B audience
  • Bachelor’s degree in English, Journalism, Marketing or related field preferred

About LPL Financial:

LPL Financial is a leader in the retail financial advice market and the nation’s largest independent broker/dealer*. We serve independent financial advisors and financial institutions, providing them with the technology, research, clearing and compliance services, and practice management programs they need to create and grow thriving practices. LPL enables them to provide objective guidance to millions of American families seeking wealth management, retirement planning, financial planning and asset management solutions. LPL and its affiliates have more than 4,200 employees with primary offices in Boston, Charlotte, and San Diego.

*As reported by Financial Planning magazine, June 1996-2019, based on total revenue.

Our Culture:

If you join LPL, you will join a culture that believes in delivering a world-class client experience and looks to all employees to contribute to that goal by sharing their creativity, experience, and passion for continuous improvement. As a destination of choice, our top priorities are growth and development, social responsibility, and financial health for our employees. 

We offer competitive compensation and industry leading benefits, including a wellness facility with onsite fitness classes, healthy meal choices, and a walk-in clinic. We support employee financial health through a 401k match, ESPP, and employee discounts. Work/life balance is our foundation and is supported through paid holidays, and paid time off (including time to volunteer). We foster a diverse work environment through Employee Resource Groups and diverse strategic partnerships.  

Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.

Information on Interviews:

LPL will only communicate with a job applicant directly from an @lpl.com email address and will never conduct an interview online or in a chatroom forum.  During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card.  Should you have any questions regarding the application process, please contact LPL’s Human Resources Solutions Center at (800) 877-7210.

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  • Sales and Marketing, Fort Mill, South Carolina, United StatesRemove