AVP, Content StrategistApply Job ID: R-011073 Date posted: 09/14/2020 Primary Location CA-San Diego Other Locations SC-Fort Mill , CA-Remote
Are you known for writing emotionally persuasive B2B marketing content to inspire action?
Do you enjoy creating and strategizing content across a variety of channels; anything from email campaigns to whitepapers to sales brochures?
Would you enjoy working in a fast-paced environment with the creative freedom to make a huge impact by growing the largest independent broker-dealer in the country?
If so, this is your opportunity to be part of a team with a rewarding culture and top-notch employee benefits.
As an AVP, Content Strategist, you will be supporting our Business Development group that recruits financial advisors to join us at LPL Financial as independent business owners. You’ll be engaging customers in their journey through compelling storytelling, you must balance tactical expertise with an audience-first approach to planning and overseeing the content strategy, requirements, and deliverables. You are committed to flawless execution and have a passion for creating data and outcome-driven experiences in a collaborative environment.
What will you do?
Content Strategy:Develop comprehensive content strategies for fully integrated demand generation campaigns and content experiences, and the corresponding deliverables that bring those narratives to life. Stay apprised of industry trends to aid in the development and promotion of content customers want, and be skilled in:
A people-first strategy: Identify areas of opportunity in the market, and create comprehensive strategies that resonate with customers’ needs and wants.
Competitive analysis: Analyze competitors for their strengths, weaknesses, and unique ways they pursue customers. Use that data to inform strategies that will stand out from the noise and appeal to a targeted audience.
Content audits & map/gap analysis
Editorial calendar development and management
Storytelling:Take a comprehensive and strategic approach to storytelling, including the ability to:
Tie together big ideas/concepts in a way that engages customers
Authentically lead customers to the appropriate solution
Create targeted and differentiated buyer-centric narratives
Innovation: Continually explore the newest industry trends, technology, tools, industry insights, and platforms to:
Uniquely tell our story
Develop testing plans
Keep us relevant
Content Performance:Work with analysts and other teams to monitor content performance and:
Understand which content or standards need to be adjusted, repackaged, or eliminated
Ensure all content meets SEO guidelines, has keyword focus, cross-links, and contains clear calls to action
Develop testing plans, working with digital and campaign strategists to ensure all testing is aligned to the role/goal of the content strategy
What are we looking for?
We want strong collaborators who can deliver a world-class client experience. We are looking for people who thrive in a fast-paced environment, are client-focused, team-oriented, and can execute in a way that encourages creativity and continuous improvement.
What skills, experiences, and education are required?
10 years of experience in brand and content strategy/planning in digital/content/media with familiarity in social media and SEO
Self-directed, thrives in a fast-paced environment, strong written communication skills
Rock-solid understanding of optimal multi-channel approach: social, digital, media, and content metrics; knowledge of media planning, distribution, measurement, optimization, and syndication of content
Excellent skills in gathering, synthesizing, and analyzing internal and external research and organizing these insights into sound content strategies shareable across channels
Passionate about and a successful track record in taking a new-media approach to content and using data to inspire ideas
A portfolio that demonstrates your ability to facilitate and initiate creative thinking in content creation and content strategy
At LPL, we believe that objective financial guidance is a fundamental need for everyone. As the nation’s leading independent broker-dealer, we offer an integrated platform of proprietary technology, brokerage, and investment advisor services. We provide you with a work environment that encourages your creativity and growth, a leadership team that is supportive and responsive, and the opportunity to create a career that has no limits, only amazing potential.
We are one team on one mission. We take care of our advisors, so they can take care of their clients.
Because our company is not too big and not too small, you can seize the opportunity to make a real impact. We are committed to supporting workplace equality, and we embrace the different perspectives and backgrounds of our employees.We also care for our communities, and we encourage our employees to do the same. This creates an environment in which you can do your best work.
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Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.
Information on Interviews:
LPL will only communicate with a job applicant directly from an @lpl.com email address and will never conduct an interview online or in a chatroom forum. During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card. Should you have any questions regarding the application process, please contact LPL’s Human Resources Solutions Center at (800) 877-7210.