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AVP, Financial Planning

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Job ID R-024920 Date posted 09/23/2022 Primary Location SC-Fort Mill

Do you enjoy working on complex planning scenarios?

Do you like acting as a true consultant?

If so, then this could be the role for you!

LPL Financial (Nasdaq: LPLA) was founded on the principle that the firm should work for the advisor, and not the other way around. Today, LPL is a leader* in the markets we serve, supporting more than 18,000 financial advisors, 800 institution-based investment programs and 450 independent RIA firms nationwide. We are steadfast in our commitment to the advisor-centered model and the belief that Americans deserve access to personalized guidance from a financial advisor. At LPL, independence means that advisors have the freedom they deserve to choose the business model, services, and technology resources that allow them to run their perfect practice. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors, so they can take care of their clients.

Job Overview:

LPL’s Financial Planning Group is looking for a highly motivated and qualified Assistant Vice President to proactively drive the adoption of financial planning through comprehensive consultations with LPL Advisors and Enterprises over the telephone and in-person. This position can be full time remote or based in one of LPL’s home offices. This individual will be part of a planning consultant team within the Financial Planning Group responsible for providing timely, accurate and actionable guidance to LPL Financial Advisors and Enterprises on all areas of financial planning and planning practice support. Areas of focus include running a profitable planning practice, leveraging planning software, creating process efficiencies and assisting with technical financial planning questions.


  • Consult with LPL Financial Advisors on all aspects of financial planning to increase the adoption of planning and provide practical guidance to existing planners to gain efficiencies and drive growth and plan penetration.
  • Execute through a disciplined outreach strategy via a sales funnel approach with actionable next steps to increase financial planning awareness and adoption. 
  • Clearly articulate the value proposition of offering comprehensive financial planning and the pillars of support that LPL’s Financial Planning Group provides.
  • Play a critical role in collaborating with and influencing key business partners across the wealth management organization.
  • Provide Advisor onboarding support to our LPL Financial internal business partners; Being prepared and professional with Advisor engagements through the home office visit process; timely follow-up with advisor and internal business partners’ specific requests.
  • Demonstrate an understanding of increasingly complex personal and business financial planning concepts and discuss complex personal and business financial planning issues with financial planning team and advisors. Keep informed of current financial planning developments and effectively apply knowledge to client situation

What are we looking for?

We want strong collaborators who can deliver a world-class client experience. We are looking for people who thrive in a fast-paced environment, are client-focused, team oriented, and are able to execute in a way that encourages creativity and continuous improvement.


  • Bachelor's Degree in Business, Finance, or related field
  • 5+ years of experience in personal financial counseling within a professional services and/or a financial planning environment
  • 5+ years in a related sales or consulting function
  • Licenses/Certifications Required/Preferred: CFP required. Securities licenses 7, 63, 65, 66 are strongly preferred
  • Software/Systems Skills Preferred: Outlook, Excel, Word, Salesforce
  • Must have strong knowledge of financial planning software. eMoney knowledge is a must
  • Strong presentation and communication skills
  • Broad exposure to financial planning

Core Competencies:

  • Ability to effectively communicate with Advisors in person and via the phone, excellent interpersonal and organizational skills

Why LPL? 

At LPL, we believe that objective financial guidance is a fundamental need for everyone. As the nation’s leading independent broker-dealer, we offer an integrated platform of proprietary technology, brokerage, and investment advisor services. We provide you with a work environment that encourages your creativity and growth, a leadership team that is supportive and responsive, and the opportunity to create a career that has no limits, only amazing potential.

We are one team on one mission. We take care of our advisors, so they can take care of their clients.

Because our company is not too big and not too small, you can seize the opportunity to make a real impact. We are committed to supporting workplace equality, and we embrace the different perspectives and backgrounds of our employees.We also care for our communities, and we encourage our employees to do the same. This creates an environment in which you can do your best work.

Want to hear from our employees on what it’s like to work at LPL?  Watch this!

We take social responsibility seriously. Learn more here

Want to see info on our benefits?  Learn more here

Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.

Information on Interviews:

LPL will only communicate with a job applicant directly from an email address and will never conduct an interview online or in a chatroom forum.  During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card.  Should you have any questions regarding the application process, please contact LPL’s Human Resources Solutions Center at (800) 877-7210.

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