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AVP, Sales Enablement

Job ID: R-021460 Date posted: 02/25/2022 Primary Location SC-Fort Mill Other Locations CA-Remote

Are you interested in being part of a team that is working to transform and do things differently?

If so, LPL Financial is the place for you!

LPL Financial (Nasdaq: LPLA) was founded on the principle that the firm should work for the advisor, and not the other way around. Today, LPL is a leader* in the markets we serve, supporting more than 18,000 financial advisors, 800 institution-based investment programs and 450 independent RIA firms nationwide. We are steadfast in our commitment to the advisor-centered model and the belief that Americans deserve access to personalized guidance from a financial advisor. At LPL, independence means that advisors have the freedom they deserve to choose the business model, services, and technology resources that allow them to run their perfect practice. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors, so they can take care of their clients.

Job Overview:

The Assistant Vice President, Sales Enablement will be responsible for the planning, development, and execution of programmatic initiatives aimed at helping advisors acquire new clients, increase client wallet-share, and minimize client attrition. The AVP will be responsible for providing support to the sales team by delivering end-to-end programs that include live and virtual sales events, campaigns, and coaching designed to enhance advisor engagement and success at LPL Financial. The Sales Enablement team collaborates with our sales leadership and preferred sponsors to transform business strategies into actionable activities promoting advisor growth and retention.

We are seeking a high energy, thought leader/doer that will embrace the LPL culture and be able to create/deliver innovative client experiences helping our advisors engage and grow. Ideal candidates for this role are ones who thrive in a fast-paced environment, team/goal oriented, client focused, experienced with data driven results/lead scoring and are able to execute in a way that encourages creativity, continuous improvement and within budget.


  • Create, develop and manage various sales programs and timely initiatives that are aligned with the sales teams’ goals and priorities
  • Enhance current sponsor relationships and value through a series of coordinated activities creating access to our advisors and sales team showcasing the resources, tools, and expertise available to help advisors grow
  • Initiate and manage cross-departmental promotions through the development of integrated campaigns that may include the promotion of other products or technologies at the firm
  • Extract important metrics from comprehensive industry and market reports for the design and innovation of new programs
  • Partner with our Analytics team supporting our data-driven approach to update our advisor segmentation and target the most effective audience
  • Manage-up, ability to organize and present ideas to senior leadership and manage expectations

What are we looking for?

We want strong collaborators who can deliver a world-class client experience. We are looking for people who thrive in a fast-paced environment, are client-focused, team oriented, and are able to execute in a way that encourages creativity and continuous improvement.


  • Bachelor’s degree required (prefer Business, Marketing, or similar)
  • 5+ years of Sales/Marketing experience in financial services
  • Track record of success in project management and collaboration with teams
  • Ability to seamlessly pivot when change occurs – Solution based mentality under the circumstances
  • Must be a curious thought-leader with a reputation of driving success
  • Strong communication and presentation skills
  • Event planning experience is a plus

Why LPL? 

At LPL, we believe that objective financial guidance is a fundamental need for everyone. As the nation’s leading independent broker-dealer, we offer an integrated platform of proprietary technology, brokerage, and investment advisor services. We provide you with a work environment that encourages your creativity and growth, a leadership team that is supportive and responsive, and the opportunity to create a career that has no limits, only amazing potential.

We are one team on one mission. We take care of our advisors, so they can take care of their clients.

Because our company is not too big and not too small, you can seize the opportunity to make a real impact. We are committed to supporting workplace equality, and we embrace the different perspectives and backgrounds of our employees.We also care for our communities, and we encourage our employees to do the same. This creates an environment in which you can do your best work.

Want to hear from our employees on what it’s like to work at LPL?  Watch this!

We take social responsibility seriously. Learn more here

Want to see info on our benefits?  Learn more here

Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.

Information on Interviews:

LPL will only communicate with a job applicant directly from an email address and will never conduct an interview online or in a chatroom forum.  During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card.  Should you have any questions regarding the application process, please contact LPL’s Human Resources Solutions Center at (800) 877-7210.

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