Content Consultant (Senior Writer)Apply Job ID: R-022078 Date posted: 04/29/2022 Primary Location SC-Fort Mill Other Locations CA-Remote , CA-San Diego
Are you passionate about serving clients, adding value, and developing data-driven marketing content that makes an impact?
Would you like to help people improve their financial wellbeing and build wealth for their future while growing financial advisors' businesses?
Do you have at least 5 years of professional writing and editing experience?
Excited to learn more? If so, then this could be the role for you!
LPL Financial (Nasdaq: LPLA) was founded on the principle that the firm should work for the advisor, and not the other way around. Today, LPL is a leader* in the markets we serve, supporting more than 18,000 financial advisors, 800 institution-based investment programs and 450 independent RIA firms nationwide. We are steadfast in our commitment to the advisor-centered model and the belief that Americans deserve access to personalized guidance from a financial advisor. At LPL, independence means that advisors have the freedom they deserve to choose the business model, services, and technology resources that allow them to run their perfect practice. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors, so they can take care of their clients.
The LPL Financial marketing department is seeking a content consultant with a writing background. You will combine your knowledge of writing, social media, and digital marketing with your business acumen to help create data-driven digital content for LPL advisors to use for email, SEO, lead generation, websites, and more. This role will be responsible for writing, editing, and project management, working closely with the Marketing Solutions team to create content for our advisors’ digital marketing strategies.
Report to the Digital Content Manager.
Work closely with the LPL Marketing Solutions team.
Lead the creation of original content, which often explain complex concepts, for our advisors and their clients: selecting the topic, collaborating with marketing consultants, and writing the tailored content.
Help develop an editorial calendar and generate compelling content ideas.
Leverage strong writing and grammar skills, an editor’s eye for accuracy, and a knack for making complex things simple.
Serve as a mentor to content specialists by providing specific feedback on their copy and story ideas.
Collaborate with compliance to ensure content, brand, and messaging are approved.
Collaborate with internal partners including LPL Research, compliance, marketing, sponsor relations, and more.
Embrace and champion our mission and cultural values.
Demonstrates initiative and creativity in identifying and meeting client needs, seeing projects through from ideation to completion.
What are we looking for?
We want strong collaborators who can deliver a world-class client experience. We are looking for people who thrive in a fast-paced environment, are client-focused, team-oriented, and are able to execute in a way that encourages creativity and continuous improvement.
Bachelor’s degree in marketing, communication, journalism, or related field.
Highly organized with a minimum of 5 years writing/editing experience in digital marketing, with a focus on multiple formats: long-form articles, ebooks/whitepapers, infographics, scripts, etc.
Solid understanding of writing and editing skills for B2C, blog, email, social media, and SEO.
Familiar with how thought leadership content is used to engage clients and strengthen an advisor’s relationship with them.
Proven ability to think strategically and holistically, be flexible and adapt to change.
Ability to work independently, as well as be a team player.
Financial services experience required – CFP, CFA.
Excellent verbal and written communications skills.
Wealth planning experience preferred.
Proficiency in Microsoft Office, with some design experience.
At LPL, we believe that objective financial guidance is a fundamental need for everyone. As the nation’s leading independent broker-dealer, we offer an integrated platform of proprietary technology, brokerage, and investment advisor services. We provide you with a work environment that encourages your creativity and growth, a leadership team that is supportive and responsive, and the opportunity to create a career that has no limits, only amazing potential.
We are one team on one mission. We take care of our advisors, so they can take care of their clients.
Because our company is not too big and not too small, you can seize the opportunity to make a real impact. We are committed to supporting workplace equality, and we embrace the different perspectives and backgrounds of our employees.We also care for our communities, and we encourage our employees to do the same. This creates an environment in which you can do your best work.
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Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.
Information on Interviews:
LPL will only communicate with a job applicant directly from an @lplfinancial.com email address and will never conduct an interview online or in a chatroom forum. During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card. Should you have any questions regarding the application process, please contact LPL’s Human Resources Solutions Center at (800) 877-7210.