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Internal Advisory Consultant

Job ID: R-009429 Date posted: 04/24/2020 Primary Location SC-Fort Mill

The primary purpose of the Internal Advisory Consultant (IAC) role is to drive advisory sales and marketing efforts of LPL's Financial Advisors within a specific territory. This is achieved by providing accurate details regarding the various advisory platforms and by providing consultative conversations about product features and benefits such as pricing, competitive comparisons, LPL Research recommendations, leveraging tools and technology, etc., and facilitating exception requests/issue resolution.

Most importantly, the Internal Advisory Consultant will provide comprehensive case consultations in which individual clients/prospects are researched on behalf of the advisor. The IAC is viewed as a subject matter expert by LPL and our advisors. The successful IAC must also demonstrate a high level of professionalism and knowledge to be a trusted consultant for financial advisors. The split between outbound and inbound calls is 80/20.


Client/Institution Case Consultations - Provides subject matter expert consulting with financial advisors on new sales opportunities. This involves performing a detailed needs analysis that starts through a discover process of the prospect through analyzing existing account statements and performance reports, determining appropriate risk tolerance, identifying estate/trust planning needs and understanding short and long term goals for assets. Once a comprehensive needs analysis is completed, the IAC provides options for consideration relative to asset allocations and/or manager selections as well as product solutions including managed accounts and alternative investments. These selections are all highly customizable and require critical thinking to help the advisor identify appropriate solutions. If necessary, other departments may be consulted including research, Private Trust Company, financial planning, etc. A baseline knowledge of these other areas is also essential for the IAC.

Advisory Platform Training & Education - Consults with financial advisors about all aspects of the five LPL advisory platforms including positioning from a practice management perspective, economics, features and functionality of all five platforms, and ultimately provide portfolio considerations for advisors' prospects. Must possess the ability to articulate market and economic impacts as well as technical investment characteristics of portfolios and underlying securities. Consults on advisory platform technology including portfolio analytic tools, investor presentation and portfolio builder tools and LPL Clientworks management/trading tools. Will also be expected to be able to discuss Advisor University and other training opportunities and help Advisors to determine how to best leverage those resources to grow their businesses.

Technology Training & Proposal Generation - Consult on product technology including portfolio analytic tools, investor presentation and portfolio builder tools and LPL Clientworks management/trading tools. Provides SME content and recommendations for training. Participates in proposal campaigns which includes leading webinars on AdvisoryWorld, helping advisors identify prospects for advisory platforms, creating the proposal and helping the advisor understand the positioning.

Other Job Duties:

  • Use questioning techniques to diagnose advisor and client needs and provide appropriate options for consideration
  • Provides financial advisors with analyses of existing prospect portfolios
  • Works cooperatively across Advisory & Wealth Management Organization to facilitate cross referrals
  • Works cooperatively with other LPL departments to facilitate cross referrals
  • Maintains current knowledge and understanding of LPL Research models and updates, industry trends, etc.
  • Continually learn and develop financial service industry knowledge
  • Work in partnership with their external Regional Wealth Consultant (RWC) in territory


  • 5+ years of Financial Services experience required; sales or consultative experience around investing is preferred
  • Bachelor's degree in a related field or equivalent additional experience
  • FINRA Series 7 and 63 required; must be able to obtain 65 or 66 within 90 days too
  • AIF, CIMA, CFA, and/or CPA are a plus but not required
  • Very strong knowledge of advisory/fee-based platforms
  • Exceptional communication skills, both verbal and written
  • Polished presentation skills are critical, as well as the ability to interact with sophisticated clients and advisors
  • Creative problem-solving, effective decision making, ability to diffuse tense situations
  • Ability to multi-task with strong follow-up skills
  • Upbeat and optimistic attitude, energetic, and passion to drive sales
  • Microsoft Office Suite proficiency required

About LPL Financial:

LPL Financial is a leader in the retail financial advice market and the nation’s largest independent broker/dealer*. We serve independent financial advisors and financial institutions, providing them with the technology, research, clearing and compliance services, and practice management programs they need to create and grow thriving practices. LPL enables them to provide objective guidance to millions of American families seeking wealth management, retirement planning, financial planning and asset management solutions. LPL and its affiliates have more than 4,200 employees with primary offices in Boston, Charlotte, and San Diego.

*As reported by Financial Planning magazine, June 1996-2019, based on total revenue.

Our Culture:

If you join LPL, you will join a culture that believes in delivering a world-class client experience and looks to all employees to contribute to that goal by sharing their creativity, experience, and passion for continuous improvement. As a destination of choice, our top priorities are growth and development, social responsibility, and financial health for our employees. 

We offer competitive compensation and industry leading benefits, including a wellness facility with onsite fitness classes, healthy meal choices, and a walk-in clinic. We support employee financial health through a 401k match, ESPP, and employee discounts. Work/life balance is our foundation and is supported through paid holidays, and paid time off (including time to volunteer). We foster a diverse work environment through Employee Resource Groups and diverse strategic partnerships.  

Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.

Information on Interviews:

LPL will only communicate with a job applicant directly from an email address and will never conduct an interview online or in a chatroom forum.  During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card.  Should you have any questions regarding the application process, please contact LPL’s Human Resources Solutions Center at (800) 877-7210.

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