Are you an experienced Digital Content Strategist?
Are you an expert tactician, strong editor, and user experience advocate?
Would you like to be a member of a highly motivated team focused on content optimization in a highly regulated industry?
If so, then this may be the role for you!
LPL Financial (Nasdaq: LPLA) was founded on the principle that the firm should work for the advisor, and not the other way around. Today, LPL is a leader* in the markets we serve, supporting more than 18,000 financial advisors, 800 institution-based investment programs and 450 independent RIA firms nationwide. We are steadfast in our commitment to the advisor-centered model and the belief that Americans deserve access to personalized guidance from a financial advisor. At LPL, independence means that advisors have the freedom they deserve to choose the business model, services, and technology resources that allow them to run their perfect practice. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors, so they can take care of their clients.
Job Overview:
The Sr. Consultant, Digital Content Strategist will plan and execute projects from concept to launch, incorporate content strategies into existing digital roadmaps, and contribute to digital content experiences that solve business and user challenges. You’ll be part of an evolving community of practice in a collaborative, team-focused culture. LPL actively encourages professional and personal development to support business needs and your career goals.
Reporting to the Assistant Vice President, Digital Content Strategy, this role is responsible for continuously creating and optimizing written content to drive value for LPL Financial advisors. You should be comfortable creating and presenting strategies, developing content, and editing copy written by subject matter experts and others outside the Digital team.
Responsibilities:
- Partner across internal organizations ( i.e., legal, research, advisor relations, etc.) to create content strategies by researching current state and desired future state of existing content assets
- Utilize a holistic and human centered approach to content planning and optimization, from research and insight generation, to concept, to deliverable
- Create and edit user-focused content based on research, data, and insights to meet user goals and business KPIs
- Negotiate across organizations for a consistent content production lifecycle and influence partners to embrace content strategy
- Collaborate with technical-minded colleagues to deliver innovative solutions (i.e. content management, digital asset management, workflow solutions, etc.)
- Work with content owners, creative resources (i.e., design, UX, and video production), channel owners, SEO specialists, social media consultants, content publishers, email producers, and analytic specialists to solve complex business and user challenges
- Define and govern digital content strategies and ensure any content created for online consumption is optimized for user goals or KPIs that help drive improved usability and engagement
- Employ empathy for the user to imagine and create intuitive, accessible, and easy-to-understand digital experiences
- Handle multiple projects concurrently and prioritize requirements into short- and long-term plans
- Adapt to and succeed in a constantly changing, fast-paced environment, with the ability to be a thought leader
- Apply and advocate for digital and UX writing best practices to drive improved usability and engagement
What are we looking for?
We want strong collaborators who can deliver a world-class user experience. We are looking for people who thrive in a fast-paced environment, are user focused and team oriented, and are able to adapt and execute in a way that encourages creativity and continuous improvement.
Requirements:
- 5+ years of experience in a digital content strategy role at a major financial services institution, large retailer, or other regulated industry
- Strong writing and editing skills for B2B, B2C and B2B2C, as well as a history of leading strategic content initiatives
- Strong knowledge of user experience principles across disciplines, devices, platforms, and channels
Please provide a web-based portfolio of relevant work samples demonstrating attention to detail, understanding of audience, and the ability to deliver against project goals.
Pay Range:
$71,680-$107,520/year
The salary range is dependent on a number of factors, including the applicant’s skill, experience, and work location.
Why LPL?
At LPL, we believe that objective financial guidance is a fundamental need for everyone. As the nation’s leading independent broker-dealer, we offer an integrated platform of proprietary technology, brokerage, and investment advisor services. We provide you with a work environment that encourages your creativity and growth, a leadership team that is supportive and responsive, and the opportunity to create a career that has no limits, only amazing potential.
We are one team on one mission. We take care of our advisors, so they can take care of their clients.
Because our company is not too big and not too small, you can seize the opportunity to make a real impact. We are committed to supporting workplace equality, and we embrace the different perspectives and backgrounds of our employees.We also care for our communities, and we encourage our employees to do the same. This creates an environment in which you can do your best work.
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Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.
Information on Interviews:
LPL will only communicate with a job applicant directly from an @lplfinancial.com email address and will never conduct an interview online or in a chatroom forum. During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card. Should you have any questions regarding the application process, please contact LPL’s Human Resources Solutions Center at (800) 877-7210.
