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VP, Digital Content Strategy & Operations

Job ID: R-011409 Date posted: 10/15/2020 Primary Location SC-Fort Mill Other Locations CA-Remote

Have you previously led both digital content marketing and digitized customer service efforts, influencing content changes on digital channels to drive business value?

Writing & editing is your jam! Right?

Are you interested in learning more?

Job Overview:

We are currently seeking a Digital Content Strategy and Operations lead to join our Digital Marketing and Strategy Team. As a Vice President, you will leverage expertise in digital content management processes, governance, and capabilities to guide how we use digital content to solve customer and business needs. 

What will you do?

  • Set strategy for solving digital content management capabilities thru tactical and strategic initiatives. Clearly articulate opportunities for improvement and secure resources and funding needed to deliver those opportunities. 

  • Primary thought leader and contributor to business requirements for LPL’s digital content management ecosystem and capabilities. 

  • Align digital content and digital channel initiatives across all revenue and service-focused teams to maintain a cohesive strategy and deliver personalized digital content and transactional experiences.

  • Leverage analytic insights to identify opportunities for improvement. Work collaboratively with content strategy and creation teams to identify content improvements

  • Maintain awareness of industry best practices, platforms, tools, and capabilities available for digital content management.

Operational Oversight

  • Refine and expand the digital content operating model used to create and deliver content across a variety of audiences.

  • Manage a team to deliver content solutions within the digital content operating model.  Content solutions will span static, interactive, and multimedia content types.

  • Design and implement the processes that the Digital Content Strategy and Operations (DSCO) Team will use to deliver content solutions.

  • Incorporate creative standards developed by the Creative Team such as style guides into content processes.  Quality assurance routines will monitor for adherence to standards.

  • Partner with a variety of stakeholders to establish digital content priorities and manage a team to deliver as expected.

  • Collaborate with other Digital and/or Technology Leaders to align technology resources to deliver content solutions that require technical development.  

  • Define performance metrics and targets for Digital Content Strategy and Operations (DSCO) Team and ensure adherence to SLAs within the team and across the firm.

  • Manage centralized DAM for all content assets for the firm.

  • Regularly assess and improve taxonomy and content data structure to ensure search results are optimized.

  • Identify improvements needed to content management system(s) and serve as SME for upgrades to functionality or capabilities.

  • Partner with product and technology teams to align content to distribution capabilities like AI Chatbots, voice-activated search, and other modern digital tools to ensure continuity in the content experience.

What does your success look like?

You will drive operational excellence in processes used to create and manage digital content. You will apply expertise in digital content management towards meeting customers’ needs and solving business problems. You will deliver optimal customer experience in digital channels and ensure content can be delivered effectively through a variety of distribution channels such as digital search, AI chat, voice-activated search, and other modern digital tools. You will skillfully design and manage digital content management processes while also driving improvements to digital content management capabilities. 

What are we looking for?

We want strong collaborators who can deliver a world-class client experience. We are looking for people who thrive in a fast-paced environment, are client-focused, team-oriented, and are able to execute in a way that encourages creativity and continuous improvement.

What skills, experiences, and education are required?

  • B.A. or B.S. in Marketing, Communications, Digital Experience, or related field.

  • 10+ years of experience in a digital strategy, content strategy, or digital editorial role at a major consulting firm, financial services institution, large retailer, news outlet, or agency (or some combination of these experiences).

  • Experience leading both digital content marketing and digitized customer service efforts, influencing content changes on digital channels to drive business value.

  • 5+ years in broad digital channel management, including social media, mobile, chat, and emerging technologies and demonstrated knowledge of how to build and maintain them as core business tools. Experience with AI a plus.  

  • Demonstrated operational excellence and experience with content governance practices.

  • Strong writing and editing skills with experience in a journalistic or mass communications role (writing samples may be requested).

  • Experience in digital product and website management.

  • Strong leadership, strategic thinking, and practical organizational planning skills.

  • Demonstrated track record of success in shaping and influencing an organization’s strategic agenda and priorities.

Why LPL? 

At LPL, we believe that objective financial guidance is a fundamental need for everyone. As the nation’s leading independent broker-dealer, we offer an integrated platform of proprietary technology, brokerage, and investment advisor services. We provide you with a work environment that encourages your creativity and growth, a leadership team that is supportive and responsive, and the opportunity to create a career that has no limits, only amazing potential.

We are one team on one mission. We take care of our advisors, so they can take care of their clients.

Because our company is not too big and not too small, you can seize the opportunity to make a real impact. We are committed to supporting workplace equality, and we embrace the different perspectives and backgrounds of our employees.We also care for our communities, and we encourage our employees to do the same. This creates an environment in which you can do your best work.

Want to hear from our employees on what it’s like to work at LPL?  Watch this!

We take social responsibility seriously. Learn more here

Want to see info on our benefits?  Learn more here

Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.

Information on Interviews:

LPL will only communicate with a job applicant directly from an email address and will never conduct an interview online or in a chatroom forum.  During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card.  Should you have any questions regarding the application process, please contact LPL’s Human Resources Solutions Center at (800) 877-7210.

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