Job ID R-026522Date posted 10/24/2022Primary Location NC-Remote
LPL is hiring a Senior Vice President for Public Relations.
This individual will lead the strategy and delivery of communication programs responsible for shaping LPL’s reputation with key stakeholders, with an emphasis on earned media management. The successful leader will have extensive experience leading a communication function responsible for multi-stakeholder engagement and a drive to leverage PR and communication strategies to yield business outcomes.
Shaping a vision for LPL’s media relations approach that makes earned media an increasingly valuable contributor to LPL’s business growth
Leading the firm’s crisis and issues management practice
Partnering with Investor Relations on quarterly and annual earnings communications, including annual reports, press releases, analyst call remarks, and media prep
Establishing objectives and key results for communication programs that shape and promote LPL’s reputation and routinely measuring success in alignment with corporate brand strategy
Interpreting data and translating insights into action to continuously improve the effectiveness of our messaging and channel selection
The role reports into the Chief Marketing & Communication Officer, Heather Randolph Carter. Preferred locations are San Diego or Charlotte metro areas.
Stellar written and oral communication skills, with the ability to grasp and translate complex and disparate ideas into a cohesive storyline with clear key messages, a natural storyteller
Presence to be viewed as an advisor to the C-suite, along with strong interpersonal skills and high emotional intelligence
Deep appreciation for the critical role of effective communication in achieving business outcomes; skilled at quickly diagnosing business challenges and proactively articulating the role of communication in solving for business and client needs
Fluent in use of digital communication mediums and multi-channel strategies
Egoless collaborator who works effectively in a matrixed environment and is comfortable counting on peers to work collectively toward mutual success
The ideal candidate for this role will have:
Strategic Agility: Approaches strategy with an entrepreneurial mindset. Uses critical thinking to increase the value proposition that translates into market advantages.
Problem solving and Decision making: Focuses on customer-centric process that frames the right hypothesis. Uses human-centric design thinking to work back from the customer experience. Develops a fact base to inform solutions.
Operational Execution: Develops roadmaps, milestones and operational metrics that align with anecdotal evidence. Communicates the journey and uses iterative cycles at pace to support continuous learning and improve outcomes. Sets a high bar for results through repeatable, sustainable processes.
Talent Management: Reputation for building strong, motivated teams at scale with the ability to recruit top professionals, attract followers and develop top talent.
Influence: Ability to collaborate to maintain alignment on vision, strategy, and performance to goals. Persuasive and able to logically make a case that helps others arrive at the right decision for the business; shows persistence in raising issues to the proper levels for attention
A Bachelor's degree in PR, communication, English or related field preferred; MBA or similar advanced degree a plus.
15+ years of communication experience, some portion in financial services preferred
History of working closely with C-suite and/or board-level executives
Experience building, leading, and structuring highly effective teams
At LPL, we believe that objective financial guidance is a fundamental need for everyone. As the nation’s leading independent broker-dealer, we offer an integrated platform of proprietary technology, brokerage, and investment advisor services. We provide you with a work environment that encourages your creativity and growth, a leadership team that is supportive and responsive, and the opportunity to create a career that has no limits, only amazing potential.
We are one team on one mission. We take care of our advisors, so they can take care of their clients.
Because our company is not too big and not too small, you can seize the opportunity to make a real impact. We are committed to supporting workplace equality, and we embrace the different perspectives and backgrounds of our employees.We also care for our communities, and we encourage our employees to do the same. This creates an environment in which you can do your best work.
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Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.
Information on Interviews:
LPL will only communicate with a job applicant directly from an @lplfinancial.com email address and will never conduct an interview online or in a chatroom forum. During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card. Should you have any questions regarding the application process, please contact LPL’s Human Resources Solutions Center at (800) 877-7210.