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AVP, Marketing/Product Marketing (Demand)

Job ID: R-020709 Date posted: 03/22/2022 Primary Location CA-San Diego Other Locations SC-Fort Mill , CA-Remote

Do you have a successful track-record for creating and managing product marketing programs?

Are you an innovative demand gen leader with a passion for developing multi-channel awareness campaigns that drive measureable results, brand visibility, and new client interest?

If the above sounds like you, we want you on our quickly-growing B2B marketing team.

LPL Financial (Nasdaq: LPLA) was founded on the principle that the firm should work for the advisor, and not the other way around. Today, LPL is a leader* in the markets we serve, supporting more than 18,000 financial advisors, 800 institution-based investment programs and 450 independent RIA firms nationwide. We are steadfast in our commitment to the advisor-centered model and the belief that Americans deserve access to personalized guidance from a financial advisor. At LPL, independence means that advisors have the freedom they deserve to choose the business model, services, and technology resources that allow them to run their perfect practice. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors, so they can take care of their clients.

Job Overview:

The Assistant Vice President – Marketing will design, manage, and optimize integrated marketing campaigns that generate awareness and interest in LPL’s incubator start-up business, LPL Business Solutions (LBS). 

You are an experienced product marketer who is effective at strategic planning (building effective awareness campaigns aligned to marketing strategy) and execution (oversee campaign deployment, optimization, and performance reporting).

You are results-driven and use your demand generation expertise to generate interest and build credibility through strategic content and an effective editorial calendar. You’re proactive at exploring new tactics and strategies to enable continuous improvement. You also work well with cross-functional teams in a fast-paced environment, can manage activities across multiple campaigns, and you’re able to adapt to a changing business environment,


  • Lead the development and optimization of our awareness and Unqualified Lead (UQL) generation strategy including multi-channel campaigns for the LBS platform and product lines to support growth goals.
  • Define, test/learn, and execute the appropriate mix of campaign elements (including blogs, thought leadership, PR, social media, email, webinars, direct response online, events, etc.) to reach goals.
  • Work closely with channel partners to address advisor needs and integrate product awareness across new and existing marketing experiences (i.e. conferences, educational programs, newsletters, etc.)  
  • Deliver compelling content and awareness journeys that generate results.
  • Prepare insightful performance reporting that shows full funnel outcomes.
  • Work closely with the Vice President of LBS Marketing to create growth journeys and integrate across our marketing experiences (campaigns, website, national conferences, etc.).

What are we looking for?

We want strong collaborators who can deliver a world-class client experience. Previous experience in the financial services industry and/or marketing subscription services to Small Business clients is preferred.


  • 7+ years of product marketing experience with a successful track record of developing multi-channel awareness campaigns that drive measureable Top of the Marketing Funnel results, brand visibility, and new client interest.
  • 5 - 7+ years of content strategy, writing, and content development (thought leadership articles, email marketing, case studies, etc.)
  • Experience measuring and analyzing campaign performance.
  • Excellent verbal and written communication skills, including marketing/creative, editing, and proofing. Strong presentation skills with compelling story telling abilities.
  • Strong collaboration and project management skills, including a demonstrated track-record in managing time-sensitive, complex projects with cross-functional teams (sales, digital, content strategy, creative, agencies, etc.)

Why LPL? 

At LPL, we believe that objective financial guidance is a fundamental need for everyone. As the nation’s leading independent broker-dealer, we offer an integrated platform of proprietary technology, brokerage, and investment advisor services. We provide you with a work environment that encourages your creativity and growth, a leadership team that is supportive and responsive, and the opportunity to create a career that has no limits, only amazing potential.

We are one team on one mission. We take care of our advisors, so they can take care of their clients.

Because our company is not too big and not too small, you can seize the opportunity to make a real impact. We are committed to supporting workplace equality, and we embrace the different perspectives and backgrounds of our employees.We also care for our communities, and we encourage our employees to do the same. This creates an environment in which you can do your best work.

Want to hear from our employees on what it’s like to work at LPL?  Watch this!

We take social responsibility seriously. Learn more here

Want to see info on our benefits?  Learn more here

Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.

Information on Interviews:

LPL will only communicate with a job applicant directly from an email address and will never conduct an interview online or in a chatroom forum.  During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card.  Should you have any questions regarding the application process, please contact LPL’s Human Resources Solutions Center at (800) 877-7210.

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