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Business Development Associate

Job ID: R-015256 Date posted: 02/28/2022 Primary Location CA-San Diego

Are you a team player? Are you curious to learn? Are you interested in working in meaningful projects? Are you interested in being part of a team that is working to transform and do things differently? If so, LPL Financial is the place for you!

LPL Financial (Nasdaq: LPLA) was founded on the principle that the firm should work for the advisor, and not the other way around. Today, LPL is a leader* in the markets we serve, supporting more than 18,000 financial advisors, 800 institution-based investment programs and 450 independent RIA firms nationwide. We are steadfast in our commitment to the advisor-centered model and the belief that Americans deserve access to personalized guidance from a financial advisor. At LPL, independence means that advisors have the freedom they deserve to choose the business model, services, and technology resources that allow them to run their perfect practice. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors, so they can take care of their clients.

Job Overview:

A leading Independent Wealth Management Firm, LPL is seeking sales professionals that would be responsible for sourcing quality leads (cold calling) from the Financial Advisor community.  Business Development Associates are an important part of lead flow into the LPL Recruiting team in order to achieve sales goals, which is primarily done through prospecting, lead qualification, and effective reporting.   This is a fully supported entry level sales position that provides a clearly defined path to advancement, fully paid training opportunities and ability to exceed compensation targets with performance based pay.  Our Sales Professionals enjoy a fun and engaging work environment, equipped with modern amenities and workspaces.  LPL’s diverse inclusive workplace with sites in both San Diego, CA and Fort Mill, SC provides candidates with an opportunity to join the division leading significant growth at the firm. 

Primary prospecting efforts will be phone based (cold-calling) with supplemental efforts using digital means (email campaigns and social media).  The Business Development Associate will be part of the Lead Generation Team that reports to the VP of Advisor Recruiting.


    • Training and development to understand and articulate LPL’s value proposition, general LPL policies, competitive landscape, the financial services industry and the benefits of joining one of LPL’s affiliation options

    • Using the news cycle, territory makeup and direction of the recruiters/leaders to execute on  weekly prospecting campaigns

    • Prospecting financial advisors to gauge/create interest in meeting with a LPL recruiter

    • Using independent judgement to qualify a lead, determining if the lead should be introduced to the pipeline by presenting to the Internal Regional Director or field Regional Director

    • 100 outreaches per day – cold calls (primary), individual emails and social media outreaches (LinkedIn)

    • Finding personal emails for advisors in our database that only have corporate email

    • Using to track and report on individual KPIs

    • Using to understand the impact of lead flow on territory funnel and results

    • Participate in weekly team meetings and 1:1’s with team leader(s)

    • Develop skillset, knowledge base and industry experience in order to qualify for next level opportunity as an Internal Regional Director

    What are we looking for?

    We want strong collaborators who can deliver a world-class client experience. We are looking for people who thrive in a fast-paced environment, are client-focused, team oriented, and are able to execute in a way that encourages creativity and continuous improvement.


    • Bachelor’s degree in Business, Finance or related areas preferred, but not required
    • Highly motivated, resilient and committed to achieving sales targets consistently
    • Schedule flexibility; mostly standard business hours, however campaigns or time zones may impact arrival and departure times
    • Comfortable with some travel, two times per year for training
    • MS Word, MS Excel, MS PowerPoint, Salesforce, MS Outlook

    Core Competencies:

    • Effective written and verbal communication skills are required

    • Ability to quickly build rapport, primarily via phone based communication

    • Ability to communicate effectively with leadership, field recruiting professionals, and internal recruiters

    Why LPL? 

    At LPL, we believe that objective financial guidance is a fundamental need for everyone. As the nation’s leading independent broker-dealer, we offer an integrated platform of proprietary technology, brokerage, and investment advisor services. We provide you with a work environment that encourages your creativity and growth, a leadership team that is supportive and responsive, and the opportunity to create a career that has no limits, only amazing potential.

    We are one team on one mission. We take care of our advisors, so they can take care of their clients.

    Because our company is not too big and not too small, you can seize the opportunity to make a real impact. We are committed to supporting workplace equality, and we embrace the different perspectives and backgrounds of our employees.We also care for our communities, and we encourage our employees to do the same. This creates an environment in which you can do your best work.

    Want to hear from our employees on what it’s like to work at LPL?  Watch this!

    We take social responsibility seriously. Learn more here

    Want to see info on our benefits?  Learn more here

    Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.

    Information on Interviews:

    LPL will only communicate with a job applicant directly from an email address and will never conduct an interview online or in a chatroom forum.  During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card.  Should you have any questions regarding the application process, please contact LPL’s Human Resources Solutions Center at (800) 877-7210.

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