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VP, Digital Content Strategy & Operations

Job ID: R-005725 Date posted: 02/01/2019 Primary Location SC-Fort Mill Other Locations CA-San Diego

We are currently seeking a Head of Digital Content Strategy and Operations to join our Digital Strategy Team.  As a Vice President, this role will leverage expertise in digital content management processes and capabilities to guide how we use digital content to solve customer and business needs.  Success in this role will be based on an individual’s ability to: drive operational excellence in processes used to create and manage digital content; apply expertise in digital content management towards meeting customers’ needs and solving business problems; deliver optimal customer experience in digital channels; and ensure content can be delivered effectively through a variety of distribution channels such as digital search, AI chat, voice activated search and other modern digital tools.

The ideal candidate is someone who can skillfully design and manage digital content management processes while also driving improvements to digital content management capabilities.  This position is based in either Fort Mill, SC or San Diego, CA.

Essential Functions:

Strategic Planning and Execution

  • Set strategy for solving digital content management capabilities; solve thru both tactical and strategic initiatives.  Clearly articulate opportunities for improvement and secure resources and funding needed to deliver those opportunities. 
  • Primary thought leader and contributor of business requirements for digital content management capabilities. 
  • Provide subject matter expertise for initiatives that are dependent on digital content management knowledge.  Expert in LPL’s digital content management ecosystem, capabilities and processes.
  • Align digital content and digital channel initiatives across all revenue and service-focused teams to maintain a cohesive strategy.
  • Leverage customer insights and strategic partnerships to develop and deliver personalized digital content and transactional experiences.
  • Leverage analytic insights to identify opportunities for improvement. Work collaboratively with content strategy and creation teams to identify content improvements
  • Maintain awareness of industry best practices, platforms, tools and capabilities available for digital content management.

Operational Oversight

  • Define and build the digital content operating model used to create and deliver content across a variety of audiences.
  • Align existing and hire new resources to create the Digital Content Strategy and Operations (DSCO) Team to deliver content solutions within the digital content operating model.  Content solutions will span static, interactive and multimedia content types.
  • Design and implement the processes that the Digital Content Strategy and Operations (DSCO) Team will use to deliver content solutions.
  • Incorporate creative standards developed by the Creative Team such as style guides into content processes.  Quality assurance routines will monitor for adherence to standards.
  • Partner with variety of stakeholders to establish digital content priorities and manage team to deliver as expected.
  • Collaborate with other Digital and/or Technology Leaders to align technology resources to deliver content solutions that require technical development.  
  • Define performance metrics and targets for Digital Content Strategy and Operations (DSCO) Team and ensure adherence to SLAs within the team and across the firm.
  • Manage centralized DAM for all content assets for the firm.
  • Regularly assess and improve taxonomy and content data structure to ensure search results are optimized.
  • Identify improvements needed to content management system(s) and serve as SME for upgrades to functionality or capabilities.
  • Partner with product and technology teams to align content to distribution capabilities like AI Chatbots, voice activated search, and other modern digital tools to ensure continuity in the content experience.

QUALIFICATIONS

  • B.A. or B.S. in Marketing, Communications, Digital Experience or related field.
  • 10+ years of experience in a digital strategy, content strategy or digital editorial role at a major consulting firm, financial services institution, large retailer, news outlet or agency (or some combination of these experiences).
  • 5+ years in broad digital channel management, including social media, mobile, chat and emerging technologies and demonstrated knowledge of how to build and maintain them as core business tools. Experience with AI a plus.  
  • Experience leading both digital content marketing and digitized customer service efforts, influencing content changes on digital channels to drive business value.
  • Strong writing and editing skills with experience in a journalistic or mass communications role (writing samples may be requested).
  • Experience in digital product and website management.
  • Strong leadership, strategic thinking and practical organizational planning skills.
  • Demonstrated track record of success in shaping and influencing an organization’s strategic agenda and priorities.
  • Demonstrated operational excellence and experience with content governance practices.
  • Nimble and flexible with regards to changing priorities and business needs. Proven multi-tasking skills, ability to meet critical deadlines.

Our Company:

LPL Financial, the nation’s largest independent broker/dealer since 1996* and the fourth largest broker/dealer overall, serves as an enabling partner to more than 14,000 independent financial advisors and approximately 700 financial institutions. Since its formation decades ago, LPL has focused on one primary mission -- enabling independent financial advisors to bring objective and un-biased financial advice to millions of Americans.

Headquartered in Boston, San Diego, and Charlotte, and powered by more than 3,300 client-centric employees, LPL is financially strong and growing.

Our Culture:

If you join LPL, you will join a culture that believes in delivering a world-class client experience and looks to all employees to contribute to that goal by sharing their creativity, experience, and passion for continuous improvement. As a destination of choice, our top priorities are growth and development, social responsibility, and financial health for our employees.

We offer competitive compensation and industry leading benefits, including a wellness facility with onsite fitness classes, healthy meal choices, and a walk-in clinic. We support employee financial health through a 401k match, ESPP, and employee discounts. Work/life balance is our foundation and is supported through paid holidays, and paid time off (including time to volunteer). We foster a diverse work environment through Employee Resource Groups and diverse strategic partnerships. 

Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please login or create an account to apply to this position. Principals only. EOE

 * As reported by Financial Planning magazine, June 1996-2016, based on total revenue.

About LPL Financial:

LPL Financial is a leader in the retail financial advice market and the nation’s largest independent broker/dealer*. We serve independent financial advisors and financial institutions, providing them with the technology, research, clearing and compliance services, and practice management programs they need to create and grow thriving practices. LPL enables them to provide objective guidance to millions of American families seeking wealth management, retirement planning, financial planning and asset management solutions. LPL and its affiliates have more than 3,700 employees with primary offices in Boston, Charlotte, and San Diego.

Our Culture:

If you join LPL, you will join a culture that believes in delivering a world-class client experience and looks to all employees to contribute to that goal by sharing their creativity, experience, and passion for continuous improvement. As a destination of choice, our top priorities are growth and development, social responsibility, and financial health for our employees. 

We offer competitive compensation and industry leading benefits, including a wellness facility with onsite fitness classes, healthy meal choices, and a walk-in clinic. We support employee financial health through a 401k match, ESPP, and employee discounts. Work/life balance is our foundation and is supported through paid holidays, and paid time off (including time to volunteer). We foster a diverse work environment through Employee Resource Groups and diverse strategic partnerships.  

Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please login or create an account to apply to this position. Principals only. EOE

*As reported by Financial Planning magazine, June 1996-2017, based on total revenue.

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