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Senior Consultant, Marketing Analytics and Targeting

Job ID: R-023462 Date posted: 05/31/2022 Primary Location SC-Remote

LPL Financial is looking for a talented, highly motivated individual with an analytical mind who is passionate about data, analytics and digital marketing to join our Digital Marketing & Content Operations team. This role will consult with business partners from across the organization to identify and implement the right digital measurement approach, analyze our online activity, and surface insights that will allow us to continually optimize our online presence. 

This role will tap into a variety of internal and external tools, including web analytics, search trends, email metrics, social data, survey results, and CRM, to deliver holistic insights that will used to inform our strategy. You will regularly develop and maintain dashboards and reports that will provide the business with visibility into performance and consult with the team on how to optimize our digital platforms including Email, Social, Onsite properties and Paid campaigns based on learnings.  Additionally, you will support the digital team in developing and executing online tests, including A/B testing experiments, and applying personalization and segmentation rules, so that we can deliver the best digital experience to our online audiences. 

This role will closely collaborate with members of our Finance, Business Intelligence, Corporate Strategy, IT, Research, Marketing, Corporate Communications and Client Experience divisions to inform, measure and implement digital analytics. The ideal candidate is experienced in web analytics and/or other digital analytic tools, has a knack for data visualization and reporting, and is a strong critical thinker who can sift through varying amounts of data to garner insight. 

Essential Functions:

Data Analysis & Reporting

  • Work with internal stakeholders to establish KPIs and related metrics for their area of the business; align digital metrics with their goals
  • Develop and maintain weekly, monthly and quarterly dashboards to measure performance against KPIs
  • Regularly cultivate insights using a variety of analytic resources (i.e. Adobe Analytics, Google Analytics, Google Trends, Social Listening, Email data, etc.) to inform our content creation and marketing campaigns
  • Conduct ad-hoc and deep-dive analyses of our digital platforms to inform site redesigns, new product development and optimization opportunities
  • Produce campaign wrap-up reports from Email, Social, Onsite channels to share key learnings with the organization
  • Collect data on competitors’ tactics, market conditions and audience demographics
  • Work closely with members of the digital team in building out our social analytics/listening and e-mail reporting capabilities

Data Collection

  • Assist with architecting and implementing analytics solutions that meet data collection and reporting needs using Adobe Analytics
  • Periodically QA analytic tags across our digital platforms; escalate known issues
  • Provide support and marketing data stewardship to ensure teams are consistently and accurately collecting campaign data
  • Aid in the on-going development of our digital analytic capabilities / roadmap; evaluate opportunities to integrate with other internal and external data sources to strengthen our digital insights

Optimization / Personalization

  • Help design and execute testing experiments across our digital channels and leveraging Adobe Target
  • Analyze audience behaviors and identify segments to support our personalization efforts
  • Proactively mine data across our digital platforms to identify optimization opportunities
  • Assist in developing and maintaining a measurement framework for us to measure our optimization and personalization efforts

Job Requirements:

Bachelor’s degree in related area of study

4-5 years of experience in analytics, performance marketing or other quantitative/data-driven field.  Knowledge of the digital space and modern marketing communications practices is preferred.

Software/Systems Skills Required/Preferred: 

  • Experience with web analytic tools (Adobe Analytics, Google Analytics)
  • Strong MS Excel and PowerPoint skills
  • Comfortability with CRM data (Salesforce, Microsoft Dynamics, Redtail)
  • Experience with social analytic or social listening tools (Facebook Insights, Twitter Insights, Hootsuite, Social Rank etc.)
  • Experience with behavioral targeting applications (Adobe Target)
  • Comfortability with paid digital campaign data (paid search, digital media, etc.)
  • Comfortability with e-mail metrics
  • Use of BI Tools (Tableau)

Soft Skills required for the position:

  • Someone who is naturally inquisitive, continually questions data and follows all “leads” to deliver the most comprehensive insights
  • Has the ability to clearly translate data points into easily digestible presentations, reports and recommendations
  • Can draw conclusion from data sets varying in size and complexity
  • Is very detail-oriented, ensures accuracy of reporting
  • Has strong data visualization capabilities; can develop visually appealing dashboards and reports
  • Ability to work comfortably with incomplete information and deal with ambiguity in a fast-paced environment
  • Quickly builds rapport and trust among the team; can help serve as a change agent in in leveraging digital analytics across the organization
  • Self-reliant, good problem solver, results oriented
  • Positive attitude, commitment to excellence and integrity
  • High level of motivation and initiative
  • Strong communication and business acumen skills

Why LPL? 

At LPL, we believe that objective financial guidance is a fundamental need for everyone. As the nation’s leading independent broker-dealer, we offer an integrated platform of proprietary technology, brokerage, and investment advisor services. We provide you with a work environment that encourages your creativity and growth, a leadership team that is supportive and responsive, and the opportunity to create a career that has no limits, only amazing potential.

We are one team on one mission. We take care of our advisors, so they can take care of their clients.

Because our company is not too big and not too small, you can seize the opportunity to make a real impact. We are committed to supporting workplace equality, and we embrace the different perspectives and backgrounds of our employees.We also care for our communities, and we encourage our employees to do the same. This creates an environment in which you can do your best work.

Want to hear from our employees on what it’s like to work at LPL?  Watch this!

We take social responsibility seriously. Learn more here

Want to see info on our benefits?  Learn more here

Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.

Information on Interviews:

LPL will only communicate with a job applicant directly from an email address and will never conduct an interview online or in a chatroom forum.  During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card.  Should you have any questions regarding the application process, please contact LPL’s Human Resources Solutions Center at (800) 877-7210.

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